The National Art School Annual Appeal campaigns were developed in combination with the Development & Fundraising departments and CEO to encourage donations. By highlighting the unique studio-based education model of the National Art School as well as it community around it, selected artists and students discussed how it has been instrumental in their careers and development.

The campaigns featured studio portraits and video interviews with artists tailored to 16:9 format for social media reels and 1:1 for social media posts.